Mexico
BBVA extends commitment to Liga MX, Mexican football
The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
Mexican Football Federation signs Bitso as first cryptocurrency sponsor
The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Match of Ages/El Clásico De La Historia – Grupo Modelo/Corona & Club América/C.D. Guadalajara
At the height of the pandemic in Mexico, with live sports shut down across the country, beer brand Corona created a ‘best of’ match between Mexico's biggest soccer rivals.
Dolphins partner with Mexican fintech company Broxel
Deal to advance cashless efforts at Hard Rock Stadium
World Wide Technology named title sponsor for PGA’s Mayakoba tournament
The PGA Tour has named global systems integrator World Wide Technology the title sponsor of its annual tournament at El Camaleón Golf Club at Mayakoba on Mexico’s Riviera Maya in a multiyear deal through 20…
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
IMG signs with Liga MX as exclusive agency for global sponsorship
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.
Liga MX adds Heineken’s Tecate to sponsorship portfolio
Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
Santander Media House – Santander & Uefa
Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’
Citibanamex World Cup – National Bank of Mexico & the Federación Mexicana de Fútbol
Citibanamex activated its Mexican national team sponsorship for the 2018 Fifa World Cup through AR, bots, a digital album, social content and a team-related competition.
Mexico’s Tigres sign up Sponsor.Online platform
Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online.
The club aims to expand its global presence via Sponsor
72 Hours – Heineken & Formula One
For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
Nike named presenting partner of NBA Mexico City Games 2019
Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
BBVA extends backing of Liga MX
Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico
Aeroméxico signs up with ‘Red Devils of Mexico’ baseball club
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
Mexican Football Federation teams up with Betcris
The Mexican Football Federation (FMF) has agreed a four-year partnership with online betting company Betcris.
The deal makes Betcris.mx the first official betting site of the Mexican national team
Joma in, Under Armour out at Cruz Azul
Leading Mexican Liga MX football club Cruz Azul has switched its kit supplier from Under Armour to Joma for the second half of the season in a three-year deal