Mexico
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Castrol NFL uplift due to activation and Mexico rights
Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.
Joma helps Mexico’s Olympic drive
The Mexican Olympic Committee (COM) has signed an agreement with Joma for the sportswear company to outfit its athletes in the events leading up to the 2016 Olympic Games in Rio de Janeiro.
Sauber continues Mexican drive with Unifin and Interproteccion
Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Sauber toasts another year with Jose Cuervo
Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.
Samsung nets presenting partner spot for NBA Global Games Mexico
Korean electronics giant Samsung has agreed a deal with North American basketball league the NBA to become the presenting partner of its Global Games Mexico City 2013 event.
Wells Fargo steps up football sponsorship with Mexican deal
US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.
BBVA enhances football presence with Liga MX deal
United gains commercial credit with Mexican partnership
Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.