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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
ISPS Handa returns as World Cup of Golf title sponsor
Japanese non-profit organisation ISPS Handa has renewed its title sponsorship of the World Cup of Golf ahead of this year’s event in Melbourne, Australia.
KitchenAid upgrades partnership to become title sponsor of Senior PGA Championship
Kitchen appliances manufacturer KitchenAid has extended and expanded its partnership with golf organisation the PGA of America, signing a deal under which it will step up its association with the Senior PGA Championship.
PGA Tour, European Tour reveal new schedule as Genesis title sponsors Scottish Open
The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor
PGA Tour gets comfortable with new sponsor
Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.