Mexico

In Spring 2022, during the top Mexican football division (Liga BBVA MX) season, Corona (which holds multiple Mexican football team sponsorships) increased in-stadium beer sales by turning team jerseys…

Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.

Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…

FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor

US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football

The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country

The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football

The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso

At the height of the pandemic in Mexico, with live sports shut down across the country, beer brand Corona created a ‘best of’ match between Mexico's biggest soccer rivals.

Deal to advance cashless efforts at Hard Rock Stadium

The PGA Tour has named global systems integrator World Wide Technology the title sponsor of its annual tournament at El Camaleón Golf Club at Mayakoba on Mexico’s Riviera Maya in a multiyear deal through 20…

The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…

Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.

Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor

Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’

Citibanamex activated its Mexican national team sponsorship for the 2018 Fifa World Cup through AR, bots, a digital album, social content and a team-related competition.

Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online. The club aims to expand its global presence via Sponsor