Mexico

US telco AT&T has agreed shirt sponsorship deals with Mexican Liga MX football teams Club América and Club Puebla.

Mexican Liga MX football team Santos Laguna has entered into a partnership with Mexican sportswear manufacturer Charly.

Malaysian oil and gas company Petronas has been unveiled as the first regional sponsor of the Formula One motor-racing series.

Formula One motor-racing team Force India has entered into a partnership with Mexican oil and gas company Pemex.

Dairy products manufacturer Daisy Brand has agreed a sponsorship deal with the Mexican Football Federation (FMF).

Mexican Liga MX football team Club Deportivo Guadalajara has agreed a deal with Akron for the oil and lubricants producer to take on naming rights to its home stadium.

Telecommunications company Telefónica Movistar has signed a Mexico-focused partnership with the NFL American football league.

The Mexican Football Federation (FMF) has entered into a partnership with North American automotive manufacturer Fiat Chrysler.

US insurance company Allstate has agreed a new sponsorship deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) and extended existing partnerships with North America’s Major League Soccer and the Mexican Football Federation (FMF).

The Mexican Football Federation (FMF) has agreed multi-year sponsorship deals with Delta Air Lines and Mexico’s flag carrier airline, Aeroméxico.

Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.

Organisers of the World Baseball Classic have announced a host of sponsorship deals ahead of the 2017 edition of the national team tournament.

North American stock-car racing series Nascar has reached an agreement with Old World Industries for the automotive products manufacturer’s Peak brand to title sponsor the returning Mexico Series.

Nigerian Breweries, a subsidiary of Dutch brewing giant Heineken, is set to spend close to $20m (€17.9m) in football sponsorship for its Star Lager brand in the next five seasons in deals agreed this summer with Nigeria’s football league and a group of top European clubs.

Mexican online gambling operator Caliente Interactive has extended its shirt sponsorship deal with Liga MX football club Monarcas Morelia.

Fierce competition in the Mexican telecoms sector and the success of last year’s Mexican Formula One Grand Prix helped push telecoms operator AT&T above the expected market price for Presenting Sponsorship rights to the inaugural ‘6 Hours of Mexico City’ World Endurance Championship (WEC) race.