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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
Heineken brings in Miami Dolphins as its first NFL team partner
Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.
San Francisco 49ers bring in Stash as personal investing partner
The National Football League's San Francisco 49ers have unveiled a multiyear partnership with financial technology company Stash, which has been designated the team's personal investing sponsor
DraftKings bring in Ravens as latest NFL team partner
The National Football League's Baltimore Ravens have secured a partnership with DraftKings, which has been designated the official daily fantasy sports partner and an official sports betting and free-to-play…