Deal to advance cashless efforts at Hard Rock Stadium
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Emirates’ AC Milan front-of-shirt renewal rewards 2022 Serie A title
AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Napoli maintains interest in cryptocurrency sector with Upbit deal
Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.
Heineken brings in Miami Dolphins as its first NFL team partner
Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
49ers bring in Mattress Firm as inaugural official sleep partner
The National Football League's San Francisco 49ers have named American mattress retailer Mattress Firm as the team’s first-ever official sleep partner.
San Francisco 49ers bring in Joovv as official light therapy partner
The National Football League's San Francisco 49ers have struck a partnership with California-based light therapy brand Joovv, which has been designated the team's official light therapy partner.