Latin America
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Sport Recife nets Adidas deal for Serie A return
Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.
Figueirense extends with shirt sponsor for Serie A return
Leadership company Liderança Serviços has agreed a two-year extension to its sponsorship deal with Brazilian football team Figueirense after the club gained promotion back to the country's top division, Serie A.
Sauber toasts another year with Jose Cuervo
Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.
Botafogo refreshes main sponsor deal
Drinks company Viton 44 has agreed a new one-year deal for its Guaraviton brand to remain the main shirt sponsor of Brazilian top division football club Botafogo until the end of the 2014 season.
Colo-Colo seals five-year Under Armour partnership
Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.
Nissan axes Vasco da Gama deal following fan violence
Japanese automotive company Nissan has announced it will end its sponsorship deal with Brazilian club Vasco da Gama following the fan violence that occurred as the team was relegated from the Campeonato Brasileiro Serie A, the top division of Brazilian football.
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Costa Rica’s U-17 Women’s World Cup secures national partners
Three banking and financial groups head the list of national sponsors to have committed to Costa Rica’s staging of the 2014 Fifa U-17 Women’s World Cup football tournament.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
Claro aces title sponsorship of Rio Open
South American telecommunications company Claro has reached a deal to become the title sponsor of the inaugural Rio Open tennis event.
CBF goes back to school with EF Englishtown
The Brazilian Football Confederation (CBF) has signed a new five-year sponsorship deal with online English school EF Englishtown.
Karcher cleans up with Dakar Rally deal
Cleaning products and accessories company Karcher has renewed its partnership with the Dakar Rally for the 2014 edition of the motorsport event.
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.
Samsung nets presenting partner spot for NBA Global Games Mexico
Korean electronics giant Samsung has agreed a deal with North American basketball league the NBA to become the presenting partner of its Global Games Mexico City 2013 event.
Itau banks on CBF for eight more years
Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.
Williams looks to Brazilian market after ending PDVSA deal
Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.