Latin America

Campeonato Brasileiro Serie A football team Santos has renewed its shirt sponsorship deal with pipe and fittings company Corr Plastik.

Organisers of the Rio de Janeiro 2016 summer Olympics have signed four new sponsorship agreements and are in the final stages of securing 10 more partners for the Games, the organising committee’s commercial chief Renato Ciuchini has told the Bloomberg news agency.

The organising committee for the 2016 Olympic and Paralympic Games in Rio de Janeiro has reached a deal to make international education company Education First its official supplier of language and training services.
 

Leading Chilean football club Universidad de Chile has announced a seven-year extension to its kit deal with German sportswear giant Adidas.

Argentine Primera Division football team River Plate has entered into a two-and-a-half year partnership with Brazilian online sporting goods retailer Netshoes.

The Mexican Olympic Committee (COM) has signed an agreement with Joma for the sportswear company to outfit its athletes in the events leading up to the 2016 Olympic Games in Rio de Janeiro.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.

International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.

Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
 

Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.

Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.

Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.

Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with language school CNA for the 2014 season.

Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.

Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.