India
IPL duo handed commercial boost
Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.
WHSmith teams up with IPL’s SunRisers Hyderabad
UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.
Chennai Super Kings connect with UST Global
US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.
Huawei pads up for IPL with Royal Challengers Bangalore
Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.
Delhi Daredevils pouch new partners ahead of IPL 7
Mumbai Indians gear up for IPL title defence with double deal
Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.
Force India signs up new sponsor ahead of Bahrain GP
Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.
Force India adds Mexican partners
Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.
Prayag takes plunge into Asia Cup partnership
Indian bath and sanitary products manufacturer Prayag has reached an agreement to become an associate sponsor of the 2014 Asia Cup one-day international cricket tournament.
Star brings Arise India on board for Asia Cup
The Star India broadcast subsidiary of media company 21st Century Fox has sold the title sponsorship rights for the 2014 Asia Cup international cricket tournament to electronics manufacturer Arise India.
Force India and Caterham sign contracts ahead of new F1 season
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Liverpool makes first Indian signing with Xolo deal
Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.
Sacramento Kings begin Indian push with Krrish Group
NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
Star makes further inroads into Indian cricket with fresh BCCI deal
The Board of Control for Cricket in India has awarded the sponsorship rights to the national team for the period spanning January 1, 2014 through March 2017 to Star India – a move that further strengthens the media group’s presence in Indian cricket.
Yes Bank invests in Hockey India League
Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.
BCCI downgrades asking price for Team India sponsorship
The Board of Control for Cricket in India (BCCI) has significantly reduced the base price in its search for a new main sponsor, but has denied the move is undervaluing the Indian national team brand.