Global
Michelin extends with MotoE to 2024
French tyre brand Michelin has extended its supplier relationship with MotoE, the race series for electric motorcycles, until at least 2024
Badminton World Federation seals three-year M88 Mansion sponsorship deal
The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
WTA ends long-running title sponsor search with Hologic deal
The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic
Infosys continues tennis investment with French Open renewal
The French Tennis Federation (FFT) has agreed a renewal to technology company Infosys’s sponsorship of the French Open tournament.
Alfa Romeo F1 team adds Hyland to sponsorship portfolio
The Sauber Group-owned Alfa Romeo Formula 1 team has signed up global content services provider Hyland as a sponsor
Puma extends W Series sponsorship
Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June
Peugeot drops Novak Djokovic sponsorship
Automotive brand Peugeot will no longer sponsor tennis player Novak Djokovic, it has been confirmed
UCI bans Russian and Belarusian teams and sponsors
The International Cycling Union (UCI) has imposed competition bans on all Russian and Belarusian national cycling teams, as well as pro cycling teams, including the UCI ProTeam Gazprom-Rusvelo
AlphaTauri adds three more years to Randstad Group deal
Formula 1 team AlphaTauri has renewed its sponsorship contract with human resources specialist Randstad Group
Revamped European Tour sponsorship package commands higher rates in Velocity Global deal
Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.
Haas removes Uralkali F1 branding, Russian GP cancelled
Formula 1 team Haas has taken the decision to drop the branding of its title sponsor Uralkali for the final day of pre-season testing in response to Russia's invasion of Ukraine
Liverpool confirms Wasabi Technologies deal as brand grows global awareness
English Premier League football club Liverpool has signed up Wasabi Technologies to its sponsorship portfolio
Uefa invites sponsorship interest in Conmebol ‘Finalissima’ match
Uefa’s men’s national team football sponsorship programme for the next commercial cycle will include rights to the ‘Finalissima’ – a match between the winners of European Championships and the Copa Amér…
IWC Schaffhausen extends with Mercedes-AMG Petronas F1 team
Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Ferrari secures ManpowerGroup renewal
Formula 1 team Ferrari has signed a renewal to its sponsorship agreement with recruitment specialists ManpowerGroup
AlphaTauri makes Flex Box latest sponsorship addition
The AlphaTauri Formula 1 team has signed logistics company Flex Box to its sponsorship portfolio
Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy
The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…