German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
The deal was brokered by the Sportfive agency and means Hamburg and BlackBerry will collaborate on various social media activations and campaigns to engage fans over the next two years.
Additionally, Hamburg players and staff will have BlackBerry smartphones using the new BlackBerry 10 operating system made available to them.
Hamburg has collected four points from its opening four games of the 2013-14 Bundesliga season, leaving it 12th in the table.