German 1.Bundesliga football club Borussia Dortmund has extended its partnership with video games company Electronic Arts to retain its EA Sports brand as an official partner for the 2013-2014 season.
Under the terms of the deal, the club and EA Sports will a run a competition for each Dortmund home game where fans can win a pair of special pitch-side tickets. The two specially-adapted seats come fitted with a games console and television screen, allowing fans to play the popular EA Sports Fifa title before the match and at half-time.
Supporters will also be able to download a special EA Sports Fifa wallpaper for their desktop computer or iPhone.
Dortmund players have also taken part in a photo-realistic 3D head scan for the new Fifa 14 title, enabling players on the game to closely resemble their real-life counterparts.
Björn Vöcking, head of marketing at Electronic Arts, said: “EA Sports wants this partnership to go a step further towards linking gaming with real-world football.”
Carsten Cramer, Borussia Dortmund director of sales and marketing, added: “EA Sports is a key international partner for us, as it helps transport the Dortmund brand into living rooms around the world.”
The deal was brokered by the Sportfive agency.