Germany
Hankook renews tyre supply deal with DTM
The DTM German touring car series has extended its partnership with Korean tyre manufacturer Hankook
AOK Nordost expands Hertha Berlin partnership
German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost
Bayern Munich demands compensation from BMW over failed sponsorship deal
In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money
Bayer 04 extends Tipwin deal
Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen
Werder Bremen secures €30m naming rights deal with Wohninvest
Bundesliga club SV Werder Bremen has signed a new €30m ($33.7m) naming rights deal with real estate development brand Wohninvest.
Liqui Moly replaces DKB as title sponsor of Handball Bundesliga
Lubricants manufacturer Liqui Moly has been unveiled as the new title sponsor of Germany’s Handball Bundesliga.
The three-season deal will cover the 2019-20 to 2021-22 campaigns.
SC Paderborn extends with Sport-Saller, Effect for Bundesliga return
Newly-promoted German Bundesliga football club SC Paderborn has extended its partnership with sportswear manufacturer Sport-Saller.
The new five-season deal will run until the end of the 2024-25 season
DFB extends courier partnership with Deutsche Post
The German Football Association (DFB) has extended its partnership with courier company Deutsche Post through to the end of 2020
Halle Open secures Noventi as new title sponsor
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…
German Athletics Association signs WGV as main sponsor
Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
VfL Wolfsburg extends beer partnership with Veltins
Bundesliga club VfL Wolfsburg has renewed its partnership with German brewery C. & A. Veltins.
The deal with the group’s premium Veltins brand will run for another three seasons, from 2019-20 to 2021-22.
Bayern Munich extends Gold Partner deal with Procter & Gamble
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Werder Bremen extends with Zillertal tourism agency
German Bundesliga club Werder Bremen has extended its long-term partnership with the regional Austrian tourism agency Zillertal Tourismus
Infront reveals ex-employee believed to have defrauded clients
Infront is expected to announce today that a former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.
Paulaner activates early extension to Bayern deal
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Stuttgart renews with main sponsor Mercedes-Benz Bank
German Bundesliga football club VfB Stuttgart has extended its partnership with financial services company Mercedes-Benz Bank.
The new deal will run until June 2023
Audi takes all as BMW pulls out of major partnership with Bayern Munich
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
Schalke teams up with Hagedorn
German Bundesliga football club Schalke 04 has entered into a partnership with demolition services company Hagedorn.
The three-year deal will cover the 2019-20 to 2021-22 seasons