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SC Paderborn extends with Sport-Saller, Effect for Bundesliga return

Newly-promoted German Bundesliga football club SC Paderborn has extended its partnership with sportswear manufacturer Sport-Saller.

The new five-season deal will run until the end of the 2024-25 season. Sport-Saller will continue to provide Paderborn’s playing kit as part of the agreement.

Sport-Saller will also receive brand exposure through pitchside advertising boards.

Paderborn has also renewed its partnership with its sleeve sponsor, energy drinks brand Effect. The new deal will run until the end of the 2020-21 campaign.

Effect, which is headquartered in Paderborn, will benefit from TV-visible advertising exposure and hospitality activations as part of the deal.

Paderborn secured promotion to the top-tier Bundesliga by finishing second in the 2.Bundesliga last season. Paderborn last played in the Bundesliga in 2014-15.