Europe

The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.

German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.

IT services company Netstream has agreed to become the new primary sponsor of Swiss Super League football club FC Zurich.

English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.

UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.

Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.

Luke Southern, programme director, Glasgow 2014 at Virgin Media is responsible of for the telecom and cable TV brand’s activation of its tier one sponsorship of the Commonwealth Games in Glasgow in 2014.

Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.

German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.

Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.

English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.

Online ticket marketplace StubHub has agreed a three-year deal with Gloucester Rugby to become the official ticket marketplace of the English Premiership rugby union club from the 2013-14 season.

The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.

Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.

Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.

Manchester City has announced a three-year partnership with Hays to make the British company the English Premier League football club’s official recruitment partner.