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Tottenham smartens up with Bosideng London

English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.

Under the deal, Bosideng London will be Tottenham’s official formal menswear partner for the 2013-14 and 2014-15 seasons, providing formal wear for the club’s first team, management and board members. It will also enjoy branding presence across Tottenham’s official website and social media channels.

Bosideng launched its first store outside of its native China in London’s Mayfair district last year and Tottenham will look to benefit from its strength in the Chinese market, with the aim of increasing the club’s presence and support in the country.

Andre Villas-Boas’ first-team squad are currently participating in the Premier League Asia Trophy in Hong Kong.