Newcastle bets on 138.com deal

English Premier League football club Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.

Under the agreement, terms of which were undisclosed, the Asian-focused firm will become the official global gaming and betting partner of the club.

As an official partner of Newcastle, 138.com’s logo will feature across all media channels, including the club’s official website. In-stadia betting services will also be provided by 138.com at Newcastle's St. James’ Park home.