The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.
The marketing opportunity, offered exclusively in Germany and Austria, includes a continuous brand presence at all 296 league games, logo branding on the right sleeve of all 16 teams and brand integration into TV graphics.
The initiative marks the first time the Ekstraklasa has embarked on such an initiative with a new sponsor to be afforded presence below title partner T-Mobile on the league’s second tier of sponsorship.
Boguslaw Biszof, chairman of the management board at the Ekstraklasa, said: “Parallel to economic growth, Polish football has experienced an upward trend – with its internationally successful players and clubs as well as the infrastructural progress amongst others as a result of the Uefa Euro 2012. Infront, with its experience in international football marketing and its distribution network, is our preferred partner to source an appropriate company to occupy this package for the first time.”