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City recruits new partner

Manchester City has announced a three-year partnership with Hays to make the British company the English Premier League football club’s official recruitment partner.

Hays, which is the world’s largest specialist recruitment agency with around 8,000 staff working across 33 countries, will activate the partnership through a global marketing programme focusing on digital and social media platforms using City’s crest and player imagery.

The company will benefit from advertising space on pitchside LED boards and media interview backdrops at City’s Etihad Stadium, while its employees will enjoy engagement and incentive opportunities related to the partnership.

Manchester City has enjoyed a productive summer with regards to expanding its commercial roster; striking deals in the Asian market with car manufacturer Daihatsu, car battery supplier GS Battery and soft drinks brand est Cola.

On Monday, City renewed is partnership with video games manufacturer Electronic Arts and its EA Sports brand.