Europe
Bauerfeind to continue Olympic association at Sochi 2014
German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.
Lega Basket signs Fastweb partnership
The Italian basketball league, Lega Basket, has agreed a deal for Fastweb to become its official technology partner for the next three years.
Gillette enters second decade with RFL
Men’s shaving and toiletries brand Gillette has announced a two-year extension of its decade-long partnership with the English Rugby Football League.
Handball Bundesliga extends Hummel deal
Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.
EMC returns for NFL’s International Series games
IT company EMC has agreed a deal to return as an official sponsor of American football’s NFL International Series ahead of the first of two games at Wembley Stadium this year.
Zurich Insurance secures Spengler Cup partnership
Zurich Insurance has agreed a two-year deal to become an official partner of the Spengler Cup, the world’s oldest invitational ice hockey tournament.
Leicester Tigers extend Aurum Holdings deal
UK jeweller Aurum Holdings has signed a three-year extension to its sponsorship agreement with the Leicester Tigers rugby union team.
BBL teams up with Haven Holidays
The British Basketball League has signed a partnership with UK family holiday company Haven on the eve of its new season.
Stade Toulousain extends Peugeot relationship
Leading French Top 14 rugby union club Stade Toulousain has signed a three-year extension to its long-term partnership with main sponsor Peugeot.
QREC adds Al Emadi Enterprises to Arc meeting roster
Real estate developer Al Emadi Enterprises has extended its association with the Qatar Racing & Equestrian Club by signing a five-year sponsorship deal for the Prix Jean-Luc Lagardere event.
QREC rides on with Total
The Qatar Racing and Equestrian Club has sealed a five-year extension to its long-term partnership with French gas and oil giant Total.
Liga looks outside Spain in new sponsorship project
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
NatWest first up for ECB under new structure
The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.
Eurobet deal doubles Serie B title rights revenue
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Serie A generating €26m per year from sponsorship
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.
Sale lands credit extension with MBNA
English Premiership rugby union club Sale Sharks has agreed a two-year extension to its partnership with main sponsor MBNA.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
Fiat expands British Cycling tie-up
British Cycling has announced an expansion of its commercial agreement with automotive manufacturer Fiat ahead of its 2013 National Track Championships.