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Handball Bundesliga extends Hummel deal

Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.

The sports goods manufacturer will continue its role as an official supplier to the competition under the extended deal, which will run until 2017.

In addition, it will retain a number of advertising and hospitality privileges at various Handball Bundesliga events – where Hummel will be included in a number of display packages, commercials and promotional items

The first major event covered by the deal will be the 2014 All Star Game on February 1 next year, when a World League All Star selection will take on the Germany national team. Hummel will serve as the official supplier for the All Star team on the day.

Hummel will also act as an official supplier to the Rookie Cup youth tournament, which will be held for a third time during the 2013-14 season.