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Baskets Bonn reconnects with long-time partner Deutsche Telekom

Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.

The new agreement will take effect from the 2013-14 season and run through the 2015-16 campaign.

Deutsche Telekom has backed the club for 20 years, and along with team naming rights it also enjoys title sponsorship of its Telekom Dome arena and jersey branding.

Wolfgang Wiedlich, president of Baskets Bonn, said: “The Telekom is one of the longest main sponsors of a club in the Bundesliga. Without the Telekom we would not have such a stable position in the BBL.”