The British Basketball League has signed a partnership with UK family holiday company Haven on the eve of its new season.
In addition to joining the league’s roster of sponsors, Haven will collaborate with the BBL on basketball-based activities at its coastal holiday parks.
Starting from Easter 2014, BBL clubs will deliver basketball activity sessions to holidaymakers at the locations, with further details to be announced by both parties.
The 2013-14 BBL season gets under way on Friday, with Leicester Riders beginning the defence of their title against Birmingham Knights the following evening.
Terms of the Haven deal were not disclosed.