Europe
GDF Suez empowered by Giro sponsorship
Energy company GDF Suez has reached an agreement to become a top tier sponsor of this year’s Giro d’Italia cycling race.
World Snooker names title sponsor for Players Championship
The World Snooker governing body has announced that residential park home and holiday lodge operator Wyldecrest Parks is to become the title sponsor of its Players Championship Grand Final.
Yorkshire CCC secures Mazars partnership
International accounting firm Mazars has agreed a two-year deal with Yorkshire County Cricket Club to become the English team’s principal partner.
Ford reaches end of the road with Uefa Champions League
Automotive manufacturer Ford will conclude its long-running partnership with leading European club football competition the Uefa Champions League at the end of this season’s tournament.
Betway weighs in with Froch-Groves Wembley rematch
Online betting and casino company Betway has signed a title sponsorship agreement with promoter Matchroom Sport for the World Boxing Association and International Boxing Federation super-middleweight world title rematch between Carl Froch and George Groves.
Manchester United closing in on Nike extension – reports
English Premier League football club Manchester United is set to agree a new world-record kit deal with US sportswear giant Nike, according to UK newspapers the Mirror and the Mail.
IronFX Global joins Barcelona’s team
Spanish Liga football club Barcelona has agreed an official partnership with online trading platform IronFX Global.
Nike renews with Portuguese Football Federation
The Portuguese Football Federation (FPF) has renewed its long-running partnership with US sportswear giant Nike.
All England Open Badminton Championships serves up Yonex renewal
Sports equipment manufacturer Yonex has agreed a seven-year extension to its long-running title sponsorship of the All England Open Badminton Championships.
Williams toasts Martini deal
British Formula One motor racing team Williams has ended long-running speculation by confirming Italian spirits brand Martini as its new title sponsor.
Tipico scores naming rights to Austrian Bundesliga
The Austrian Bundesliga has announced German sports betting company Tipico as the new title sponsor of the country’s top football division under a three-year deal.
Ligue 1’s Evian extends Kappa partnership
French Ligue 1 football team Evian has sealed a three-year extension to its kit supplier agreement with Italian sportswear brand Kappa.
Equestrian’s Hickstead Derby secures title sponsor
UK online equestrian retailer Equestrian.com has agreed to become the title sponsor of the 2014 Hickstead Derby Meeting equestrian event.
Jaguar Land Rover to support inaugural Invictus Games
British automotive firm Jaguar Land Rover has agreed to become the presenting partner of the new Invictus Games multi-sport event, which will be hosted in London from September 10-14.
UFC pins down Unibet deal
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
Movistar enhances MotoGP standing with Yamaha partnership
The Yamaha Motor Company has announced a five-year agreement with Spanish telecommunications company Telefónica for its Movistar brand to assume title sponsorship of the Japanese firm’s factory team in the MotoGP motorcycling series.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
Betfred takes punt on Grand National Festival
Aintree Racecourse has reached a three-year deal with Betfred to make the UK bookmaker the official betting partner of its showpiece Grand National Festival.