Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
The deal covers the UK, Ireland, Scandinavia, Belgium, the Netherlands, France and Australia.
UFC Fight Night London: Gustafsson vs Manuwa, the organisation’s maiden European event of 2014, takes place at the O2 Arena this Saturday and is the first to be covered by the Unibet agreement. It is part of a series of six events throughout Europe, the Middle East and Africa.
As part of the collaboration, Unibet is set to develop a range of dedicated bet offers for UFC events in order to engage with fans.