Jaguar Land Rover to support inaugural Invictus Games

British automotive firm Jaguar Land Rover has agreed to become the presenting partner of the new Invictus Games multi-sport event, which will be hosted in London from September 10-14.

The Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry, in partnership with the UK’s Ministry of Defence, today announced the formation of the new international sporting event for wounded, injured and sick Service personnel.

The event has been championed by Prince Harry and will see more than 300 wounded, injured and sick Servicemen and women, serving and veteran, competing in the Queen Elizabeth Olympic Park and the Lee Valley Athletics Centre. On the programme will be athletics, archery, wheelchair basketball, road cycling, indoor rowing, wheelchair rugby, swimming and sitting volleyball. 

Organisers said Jaguar Land Rover will explore opportunities with the Royal Foundation and the Ministry of Defence to create innovative ways to enhance the role of veterans as skilled employees, as a way of creating a lasting legacy for the Games.  There will also be a driving challenge as part of the schedule of events for the participants, organised by Jaguar Land Rover.