Eastern Europe
Pirelli stays on track with Spanish and Hungarian Grand Prix
Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.
Grupa Lotos fuels Poland’s Euro 2016 bid
Petroleum products company Grupa Lotos has secured a deal to become the main sponsor of the Polish national football team.
Romanian Football Federation drinks to Bergenbier reunion
Beer brand Bergenbier has sealed a deal to sponsor the Romanian Football Federation (FRF) and its national team.
Kreativ Dental: Affordable exposure through snooker
Hungarian-based dental clinic Kreativ Dental is using affordable sponsorships in snooker to attract patients from across Europe.
Ustronianka refreshes Polish FA’s sponsor line-up
The Polish Football Association (PZPN) has secured a sponsorship deal with mineral water company Ustronianka for its men’s national team.
CSKA Sofia opts for Lotto deal
Italian sportswear manufacturer Lotto has entered into a partnership with Bulgarian A PFG top-tier football club CSKA Sofia.
Efbet teams up with Levski Sofia
Sports betting company Efbet has agreed a shirt sponsorship deal with Bulgarian A PFG top-tier football club Levski Sofia.
Liverpool wagers on regional partnership with Betfair
English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.
World Dressage Masters secures new title sponsor
Vian Group will become the new title sponsor of the World Dressage Masters equestrian competition from the 2015 season.
Tissot gets more time with winter Universiade
The International University Sports Federation (FISU) has announced that Swiss luxury watch brand Tissot will again serve as the official timekeeper of its winter Universiade for the 2015 edition of the biennial multi-sport event.
Bulgarian national team secures Eurofootball sponsorship
The Bulgarian Football Union national governing body has agreed a deal for domestic sports gaming company Eurofootball to become a sponsor of the Bulgarian national football team.
Polish FA toasts Okocim tie-up
Polish brewery Okocim has reached a two-year deal to become an official sponsor of the country’s national football team.
Slovak Olympic Committee secures new main sponsor
The Slovak Olympic Committee (SOV) has entered into a partnership with the country’s national lottery operator Tipos.
Puma stays onside with Czech national team
German sportswear company Puma has signed an extension to its long-running partnership with the Football Association of the Czech Republic (FACR).
Kaspersky Lab cues up Riga Open sponsorship
Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.
Polish FA continues sponsorship push for Euro 2016
The Polish Football Association (PZPN) has signed two-year sponsorship agreements with tablets, smartphones and computer accessories manufacturer Modecom and financial services firm Alior Bank.
Huawei connects with Lithuanian basketball
Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).
Polish FA takes punt on STS
The Polish Football Association (PZPN) has signed a two-year agreement to make betting company STS an official partner.