Eastern Europe
Levski Sofia scores short-term shirt sponsor
Bulgarian A Group football club Levski Sofia has agreed a short-term contract with Lev Ins to make the insurance company the team’s new main sponsor.
Lech Poznan drinks to Lech Pils extension
Beer manufacturer Lech Pils has signed a three-year extension to its sponsorship agreement with Polish Ekstraklasa football team Lech Poznan.
Slask Wroclaw earns its stripes with Adidas
Polish Ekstraklasa team Slask Wroclaw has signed a kit deal with sportswear brand Adidas ahead of the 2014-15 football season.
Plus to sponsor FIVB World Championships in Poland
Polish mobile phone network Plus is to become a sponsor of the International Volleyball Federation’s (FIVB) 2014 World Championship, which will take place in the country later this year.
Groupama nets naming rights deal with Ferencvaros
French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.
Totolotek signs up with Polish top-flight trio
Polish Ekstraklasa football teams Wisla Krakow, Lechia Gdansk and Gornik Zabrze have agreed two-year sponsorship deals with Totolotek, the Polish subsidiary of betting and gaming company Intralot.
Bulgarian Football Union scores Joma deal
The Bulgarian Football Union has agreed a multi-year kit partnership with Spanish sportswear firm Joma.
Synot nets Czech Liga naming spot
Lottery and betting provider Synot has agreed a four-year deal to become the new title sponsor of the Czech Liga, the top division of football in the country.
Lech Poznan scores double deal with Nike and STS
Polish Ekstraklasa football club Lech Poznan will wear Nike kits from next season after making the US sportswear giant its new technical sponsor.
Manchester United banks Serbian partner
English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.
EHF scores title sponsor for showpiece women’s event
Hungarian power company MVM Group has struck a deal to become the title sponsor of the 2014 European Handball Federation Final Four women’s club tournament.
Levski Sofia nets Joma kit deal
Bulgarian football club Levski Sofia has agreed a two-year kit deal with sportswear brand Joma.
Adidas links up with Bosnian FA ahead of World Cup
Sportswear giant Adidas has entered into a long-term kit partnership with the Football Federation of Bosnia and Herzegovina ahead of the national team’s appearance at the 2014 Fifa World Cup.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
Poland’s Ekstraklasa signs Adidas deal
Poland’s top football division, the Ekstraklasa, has agreed a two-year deal with German sportswear and equipment giant Adidas.
Duboka to refresh competitors at Handball World Championship
The Serbian Handball Federation has signed a contract with mineral water company Mineralna Voda to make its Duboka brand the official water of the 2013 Women’s Handball World Championship.
Legia Warsaw agrees Fortuna deal, extends with Adidas
Betting group Fortuna has agreed to become the main sponsor of Polish Ekstraklasa football team Legia Warsaw under a three-year deal effective from January 1, 2014.
Samsung nets EuroBasket sponsorship
Korean electronics company Samsung has been added to the roster of sponsors for the EuroBasket 2013 basketball tournament.