Eastern Europe

Latest Features

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

Hungarian-based dental clinic Kreativ Dental is using affordable sponsorships in snooker to attract patients from across Europe.

Home improvement retail store chain Epicentr K has signed a new partnership with the Ukrainian Football Association (UAF)

Poland’s Stadion Śląski has undergone a rebrand as part of a naming-rights partnership with mining group Polska Grupa Górnicza.

Autohome, a Chinese online automobile destination, has signed up as an Official Sponsor of this year’s World Table Tennis Championships, which are currently ongoing in Budapest, Hungary.

The local organising committee for the 2019 European Games has agreed a partnership with the Minsk Soft Drink Company