Vian Group will become the new title sponsor of the World Dressage Masters equestrian competition from the 2015 season.
The Ukrainian event-organising company has staged a number of international dressage and show jumping competitions in its native country over the last decade.
As of next year, the annual series, which comprises the four highest-ranked CDI five-star events, will become known as the Vian Group WDM.
Vian follows Axel Johnson Group, which had been WDM’s title sponsor for four years.
WDM, which launched in 2009, also announced that it has renewed its partnerships with global media partner Eurosport, Nurnberger Versicherungsgruppe and Jerich International.
Mykhaylo Parkhomchuk, Vian Group director and former secretary general of the Equestrian Federation of Ukraine, said: “We would really like the number of international five-star dressage shows to increase in the world as it gives an impetus to the development of this Olympic discipline, its capitalisation and globalisation.”
The 2014 WDM series comprised of events in Vidauban, Munich, Falsterbo and Mechelen.