Canada
Anheuser-Busch, Labatt announce multi-year partnership with NHL
Beverage giant Anheuser-Busch and Canadian subsidiary Labatt have announced a multi-year, multi-faceted partnership with the National Hockey League, which names Bud Light an official beer of the league …
Tim Hortons steps up backing of Hockey Canada
Fast food restaurant chain Tim Hortons has renewed its sponsorship of Hockey Canada, the governing body of ice hockey in the country
Toronto Wolfpack extends partnership with Maple Leaf Diamonds
Canadian transatlantic rugby league team Toronto Wolfpack has gained another commercial boost ahead of its inaugural season in Super League by extending its partnership with Maple Leaf Diamonds
FREE | Sponsorship in Major League Soccer, 2019
In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
Toronto Wolfpack signs BLK kit deal ahead of Super League debut
Super League club Toronto Wolfpack has unveiled sportswear company BLK as its new kit provider ahead of its debut in the top flight of English rugby league next year
Study: 4.6-per-cent media-rights growth to drive North American sports market
Professional services group PwC has released its annual Sports Outlook report, which forecasts that the North American sports market will grow at a compound annual rate of 3.2 per cent, from $71.1bn (€64.2
The Away Game – Tim Hortons, the NHL & Hockey Canada
The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.
Data Snapshot: MLS 2019
Central and club shirt deals in Major League Soccer.
Bayern Munich announces Vejo partnership
Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.
Empire Company teams up with Canadian Olympic Committee, Hockey Canada
The Empire Company has agreed partnerships with the Canadian Olympic Committee and Hockey Canada which will leverage the conglomerate’s food retailing brands.
Ottawa Senators sign Lyft partnership
The National Hockey League's Ottawa Senators have signed a partnership with car ride hailing service Lyft in an effort to help get fans to and from games without having to drive or park.
Gateway wins casino rights to the NFL in Canada
Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada
Bell Canada invests as principal partner of esports group Overactive Media
Canadian telecommunications brand Bell Canada has signed a wide-ranging sponsorship and investment partnership with global esports organisation OverActive Media (OAM)
Canadian Olympic Committee partners up with Pillitteri Estates Winery
The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery
MLS extends Home Depot partnership until 2022
Major League Soccer has extended its partnership with Atlanta-based home improvement retailer Home Depot through the 2022 season
Imperial Oil signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
Great Clips makes long-term commitment to NHL
Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley C…
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years