Canada

The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.

Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.

The Ladies Professional Golf Association and Golf Canada have announced a three-year partnership with Canadian Pacific to make the transcontinental railway company the new title sponsor of the Canadian Women’s Open.

The Toronto Raptors and BMO Financial Group have announced a multi-year partnership for the company to join Canada’s sole NBA basketball team as title sponsor and official bank.

Canadian newspaper the Globe and Mail has renewed its partnership as the official national news media partner to the Canadian Olympic Committee.

Proctor & Gamble has agreed a four-year sponsorship deal with the Hockey Canada national ice hockey governing body to support the development of the sport in the country.

Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.

Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.

Building products company USG has entered into four-year sponsorship agreements with the US Olympic and Paralympic teams and the Canadian Olympic team.

Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.

Canadian entertainment company Cirque du Soleil has agreed to prepare a specially created production for the opening ceremony of the Toronto 2015 Pan American Games as part of a sponsorship deal with the event’s local organising committee.

Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.

Scotiabank has agreed a deal to become the official bank of Canadian ice hockey team the Vancouver Canucks.

Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.

Online ticket exchange StubHub has reached a sponsorship agreement with Canadian tennis tournament the Rogers Cup.

Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.