Australia

Golf
Sponsorship & Marketing

The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
Rugby Union
Sponsorship & Marketing

Rugby Australia has announced a new sponsorship agreement with RM Williams, bringing the local footwear and clothing brand back into its stable
Basketball
Sponsorship & Marketing

Basketball Australia has signed up IT delivery company Seven Consulting as the naming-rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…
Cricket
Sponsorship & Marketing

Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Football
Sponsorship & Marketing

Confectionery brand Cadbury has extended its deal as an official partner of the ‘Matildas’ Australian women’s national football team for a further four years until 2026. T
Rugby League
Sponsorship & Marketing

Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Australian Rules Football
Sponsorship & Marketing

Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm
Football
Industry Moves

Australian football's A-Leagues has appointed former Football Marketing Asia sponsorship and marketing executive Ned Negus as director, international business
Sailing
Sponsorship & Marketing

Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
Tennis
Media

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Football
Sponsorship & Marketing

Australia-based forex and contract for differences (CFD) trading platform TMGM has renewed its sponsorship of the AFF Championship as part of a new agreement with the Asean Football Federation (AFF)
Rugby Union
Sponsorship & Marketing

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Football
Sponsorship & Marketing

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Athletics
Events

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Australian Rules Football
Sponsorship & Marketing

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.
Rugby Union
Governance

Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Rugby Union
Sponsorship & Marketing

Land Rover is thought to have doubled its investment in Rugby Australia when it signed as a major partner and ‘Official Vehicle of the Wallabies’, from 2022 to 2024, in May.