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Sydney Swans strike five-year extension to QBE tie-up

Lance Franklin of the Sydney Swans in action against the Collingwood Magpies at the Sydney Cricket Ground. (Photo by Jason McCawley/AFL Photos/via Getty Images )

Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm.

The deal will see QBE, which has sponsored the club for the past 36 years, elevated to the status of ‘Whole of Club Principal Partner’. QBE’s current deal with the Swans, which was announced in 2018 and began in 2020, includes front-of-shirt sponsorship of the men’s and women’s teams and naming rights to the club’s academy.

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