Australia
Menora Foods nets WNBL naming rights
Australian food distribution firm Menora Foods has reached an agreement to become the naming sponsor of the country’s Women’s National Basketball League.
HSBC converts ARU partnership
The Australian Rugby Union has announced HSBC as the official banking partner to its national team in a three-year deal running until 2016.
Western Sydney Wanderers team up with Pepper Group
Financial services company Pepper Group has signed a three-year sponsorship agreement with Australian A-League football team Western Sydney Wanderers.
Telstra seals customer benefits deal with FFA
Telecommunications company Telstra has announced a partnership with Football Federation Australia to provide its customers with exclusive ticket offers for A-League matches.
Melbourne Storm set to give exposure to new kit partner
Australian NRL rugby league team Melbourne Storm has signed a two-year extension to its kit partnership with the WRS Group.
South Sydney Rabbitohs team up with Fujitsu
Australian NRL rugby league team South Sydney Rabbitohs has announced a sponsorship deal with technology company Fujitsu for the next two seasons.
IBM signs technology partnership with NSW Waratahs
Multinational technology and consulting corporation IBM has signed a two-year deal to become the technology partner of Australian Super Rugby franchise New South Wales Waratahs.
Hankook teams with FFA for A-League deal
Hankook Tyre Australia has announced an agreement with Football Federation Australia to sponsor domestic club competition the A-League.
Canterbury extends with State of Origin champion Queensland
Sportswear company Canterbury has signed on for a further four years as the apparel sponsor of the Queensland rugby league team, which competes in Australia’s annual State of Origin series.
Western Bulldogs sign ball partner
Pental has agreed a two-year deal for its White King household cleaning brand to become the official ball partner of AFL Australian rules club Western Bulldogs.
AFL’s Melbourne FC scores new major sponsor
AFL Australian rules football team Melbourne FC has reached an agreement to make automotive retailing and logistics firm Automotive Holdings Group its major sponsor for the next three years.
Melbourne Storm retains Crown
Australian NRL rugby league team Melbourne Storm has agreed a one-year extension to its commercial partnership with gaming and entertainment group Crown Limited.
Hisense aces Australian Open deal
Television and refrigeration manufacturer Hisense has become an official sponsor of the Australian Open tennis event and its associated tournaments series.
Essendon signs four-year deal with Fujitsu General
AFL Australian rules football team Essendon has confirmed Japanese multinational IT equipment and services company Fujitsu General as its new co-major partner for the next four years.
Hyundai extends long-term partnership with AFL’s Carlton
AFL Australian rules football team Carlton has extended its long-standing partnership with Korean automotive company Hyundai for another four years.
Melbourne Storm takes flight with Tigerair
Australian NRL rugby league team Melbourne Storm has signed a two-year deal to make Tigerair its official airline partner.
Cricket Australia raises a glass to Hardys partnership
Wine producer Hardys has agreed a deal with Cricket Australia to become a silver sponsor of the governing body for the next three years.
Bulldogs get teeth into M&J Chickens partnership
Australian NRL rugby league team Canterbury-Bankstown Bulldogs has announced a sponsorship extension with its long-term corporate partner M&J Chickens.