Australia

Hotel group Accor has reached a two-year agreement to become the official hotel partner of the AFL Australian rules football league.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

AFL Australian rules football team Sydney Swans has entered into a formal partnership with not-for-profit health insurer HCF.

Australian rugby union team New South Wales Waratahs has continued its commercial drive on the eve of the new Super Rugby season by signing a shirt sponsorship agreement with Irish cider brand Magners.

German sportswear company Adidas has entered into a multi-year partnership with Athletics Australia.

Australian Super Rugby franchise Western Force has agreed a jersey sponsorship deal with Perth-based engineering and project services contractor Clough.

Australian A-League football team Sydney FC has signed an extended deal with Webjet that means the online travel agency will be its front-of-shirt sponsor for the next two years.

Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.

Indian car company Tata Motors has agreed a kit sponsorship deal with Australian National Rugby League’s Parramatta Eels rugby league team.

The AFL Australian rules football league has agreed a three-year partnership with Gio Business Insurance to make the group the official general insurer of the governing body.

Insurance company Asteron Life has agreed a deal with the Australian Rugby Union governing body to become the title sponsor of the Australian Super Rugby division of the Super Rugby southern hemisphere rugby union club competition.

Australian Super Rugby team New South Wales Waratahs has sealed its second shirt sponsorship deal in the space of a week through an agreement with global online trading company CMC Markets.

Australian fuel and lubricant distributor Tropic Petroleum has upgraded its existing deal with NRL rugby league team North Queensland Cowboys to become a major sponsor for the 2014 season

AFL Australian rules football team Greater Western Sydney Giants has agreed a five-year stadium naming rights partnership with cleaning, catering and facilities management company Spotless.

Super Rugby franchise New South Wales Waratahs has sealed a sponsorship deal with locally-based real estate agent Ray White.

Air conditioning specialist Daikin has agreed a deal to become a sponsor of Australian NRL rugby league team Manly Sea Eagles.