Australia
NRL’s Newcastle Knights to support local mining industry
Australian rugby league team Newcastle Knights has entered into a two-year partnership with the New South Wales Minerals Council under which it will launch a special edition jersey for NRL matches against two Sydney teams.
Parramatta pens jersey partner
Legal company Shine Lawyers has agreed a kit sponsorship deal with Australian National Rugby League’s Parramatta Eels rugby league team.
Pulsar on time for V8 Supercars season
Australian touring car championship V8 Supercars has agreed a three-year partnership to make Pulsar Watches its official watch partner.
ANZ Championship renews naming deal on eve of new season
Banking group ANZ has extended its title sponsorship of the ANZ Championship, the top netball division across Australia and New Zealand, for a further three years.
Western Force makes time for Haigh & Hastings
Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.
AFL checks in with Accor
Hotel group Accor has reached a two-year agreement to become the official hotel partner of the AFL Australian rules football league.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
AFL’s Sydney Swans take on health insurance partner
AFL Australian rules football team Sydney Swans has entered into a formal partnership with not-for-profit health insurer HCF.
NSW Waratahs toast Magners deal
Australian rugby union team New South Wales Waratahs has continued its commercial drive on the eve of the new Super Rugby season by signing a shirt sponsorship agreement with Irish cider brand Magners.
Athletics Australia earns its stripes with Adidas
German sportswear company Adidas has entered into a multi-year partnership with Athletics Australia.
Super Rugby’s Western Force hands jersey rights to local firm
Australian Super Rugby franchise Western Force has agreed a jersey sponsorship deal with Perth-based engineering and project services contractor Clough.
Sydney FC lands Webjet extension
Australian A-League football team Sydney FC has signed an extended deal with Webjet that means the online travel agency will be its front-of-shirt sponsor for the next two years.
Great Eastern extends S.League sponsorship for 2014
Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.
Parramatta Eels sign Tata Motors deal
Indian car company Tata Motors has agreed a kit sponsorship deal with Australian National Rugby League’s Parramatta Eels rugby league team.
AFL fills new category with Gio Business Insurance deal
The AFL Australian rules football league has agreed a three-year partnership with Gio Business Insurance to make the group the official general insurer of the governing body.
Australian Super Rugby gains new title sponsor
Insurance company Asteron Life has agreed a deal with the Australian Rugby Union governing body to become the title sponsor of the Australian Super Rugby division of the Super Rugby southern hemisphere rugby union club competition.
Waratahs secure another shirt sponsor with CMC Markets deal
Australian Super Rugby team New South Wales Waratahs has sealed its second shirt sponsorship deal in the space of a week through an agreement with global online trading company CMC Markets.