Athletics Australia earns its stripes with Adidas

German sportswear company Adidas has entered into a multi-year partnership with Athletics Australia.

Adidas becomes a major partner of Athletics Australia and will also serve as the official apparel and footwear supplier to the national governing body.

The deal means Adidas will outfit all Australian athletes at major international championships, while it will also be heavily represented across the Australian Athletics Tour when the domestic athletics season begins in Perth on Saturday.

“There is no doubt that Adidas is one of the world’s most recognisable brands, so it is a significant achievement for Athletics Australia to be able to team up with such a global leader in sports,” Athletics Australia chief executive Dallas O’Brien said. “Whilst Adidas has long been a strong supporter of athletics in this country through personal sponsorships of some of our biggest stars including Sally Pearson and Mitchell Watt, now they’ve joined us in a broader partnership.”

In line with Athletics Australia’s standard policy, the commercial terms of its deal with Adidas were undisclosed.