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AFL fills new category with Gio Business Insurance deal

The AFL Australian rules football league has agreed a three-year partnership with Gio Business Insurance to make the group the official general insurer of the governing body.

Gio Business Insurance is the first company to fill this category with the AFL.

The financial terms of the agreement were undisclosed but Gio Business Insurance will have a presence across a host of key AFL assets, including venue signage and a range of activation and advertising opportunities.

AFL general manager of commercial operations Darren Birch said: “This partnership is significant for both parties and will benefit the broader football community. It will expose the Gio Business Insurance brand to a wide range of people in our emerging markets while also cementing the brand in our heartland states.”

Gio Business Insurance joins fellow financial services firms Lifebroker and KPMG among the AFL’s official partners.