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Australian Super Rugby gains new title sponsor

Insurance company Asteron Life has agreed a deal with the Australian Rugby Union governing body to become the title sponsor of the Australian Super Rugby division of the Super Rugby southern hemisphere rugby union club competition.

The three-year deal will cover the 2014, 2015 and 2016 editions of the tournament in Australia.

Under the deal, the Australian section of the tournament will be known as Asteron Life Super Rugby.

The 2014 Australian Super Rugby competition kicks off on February 22 with the University of Canberra Brumbies taking on the St. George Queensland Reds.