Australia
Infinity switches NRL allegiance to Cronulla
The Cronulla Sharks Australian National Rugby League club has struck a sponsorship deal with financial services company Infinity Group Australia.
Gold Coast 2018 reveals Ticketek as ticketing partner
Ticketek Australia has been unveiled as the official ticketing provider for the Gold Coast 2018 Commonwealth Games multi-sport event in Australia.
NRL agrees expanded Sportsbet deal
Online bookmaker Sportsbet has extended its partnership with Australia’s National Rugby League.
Cycling Australia drives on with Subaru
Japanese automotive manufacturer Subaru has extended its partnership with Cycling Australia.
University takes on naming rights to home ground of NRL’s Dragons
The University of Wollongong has expanded its partnership with the St George Illawarra Dragons, under which it will take on naming rights to one of the Australian NRL rugby league club’s home stadia.
Mitchell & Ness upgrades NBL deal
US sportswear manufacturer Mitchell & Ness has enhanced its partnership with Australia’s National Basketball League.
Virgin Australia unveiled as V8 Supercars title sponsor
The Virgin Australia airline has been unveiled as the new title sponsor of the country's V8 Supercars motorsport series.
ARU puts best foot forward with RM Williams
Bootmaker RM Williams has agreed a four-year partnership with the Australian Rugby Union.
V8 Supercars partners with Red Rooster, airline linked to title sponsorship
Fast food chain Red Rooster has entered into a three-year partnership with V8 Supercars, while the Australian motor racing series has reportedly agreed a title sponsorship deal with the Virgin Australia airline.
Foster’s goes back to the future with English cricket
Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.
Godolphin secures Under Armour partnership
Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.
Kia drives ahead with Essendon extension
The Kia Motors Australia branch of Korean automotive company Kia has extended its partnership with AFL Aussie rules football team Essendon.
Bundaberg elects to re-engage with NRL
Diageo-owned drinks brand Bundaberg Rum has signed a sponsorship deal with Australia’s National Rugby League.
AFL recruits CareerOne as new partner
Online job market service CareerOne has entered into a partnership with the Australian Football League Aussie rules competition.
V8 Supercars seals new insurance partnership
Australian insurance provider Real Insurance has secured a partnership with the country’s V8 Supercars motor-racing series.
Tag Heuer on time with Football Federation Australia
Football Federation Australia has unveiled a partnership with Swiss watchmaker Tag Heuer.
Holden extends State of Origin title sponsorship
Australian car company Holden has extended its title sponsorship of the country’s State of Origin annual rugby league series.
Sydney FC books Webjet extension
Online travel agency Webjet has agreed a one-season extension to its shirt sponsorship deal with Australian A-League football club Sydney FC.