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NRL agrees expanded Sportsbet deal

Online bookmaker Sportsbet has extended its partnership with Australia’s National Rugby League.

The new agreement will run until 2020 and will be worth more than A$60m (€38.5m/$43.7m), the NRL confirmed. The expanded deal names Sportsbet the official wagering partner of the NRL.

The agreement will focus on responsible gambling, data and privacy protocols and will grant Sportsbet a range of advertising and marketing rights. The company will also support the NRL in digital initiatives such as data analytics, insights and direct marketing.

“One of the crucial factors in this agreement is that there will be controls in place to restrict the promotion of wagering, especially to minors, and Sportsbet will fund and implement a market leading responsible gambling program,” Andrew Abdo, head of commercial at the NRL, said.