HomeAnalysisBeerCricketAustralia

Foster’s goes back to the future with English cricket

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Cricket

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition
Cricket
Information Technology

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

Related News

Cricket

Twenty20 cricket competition the Caribbean Premier League has filled its sponsor programme for its 2019 season
Cricket
Agency

Indian sports management company Twenty First Century Media (TCM) has retained its contract to market sponsorship rights to tournaments staged by the Asian Cricket Council, with the value of the deal rising…
Cricket
Motorcycle Manufacturers

Indian motorcycle manufacturer Hero MotoCorp has renewed its title sponsorship of the Caribbean Premier League Twenty20 cricket competition
Cricket
Payment services

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years

Most recent

Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Multi-Sport
Information Technology

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Football
Active Wear

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.