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Kia drives ahead with Essendon extension

The Kia Motors Australia branch of Korean automotive company Kia has extended its partnership with AFL Aussie rules football team Essendon.

The deal will run for three seasons, from 2016 to 2018.

Kia will retain its role as a co-major partner of the club, with company branding remaining on the back of Essendon's playing jerseys, as well as on official team training kit and casual wear.

The company will also continue its sponsorship of the club’s ‘Kia Kinder Carnival’ community programme, which promotes fitness amongst youngsters.

Kia began its support of the team in 2012.