Asia
Emirates reignites old interest after Fifa exit
Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.
DBS holds court with IPTL’s Singapore Slammers
Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.
Brooklyn Nets score Chinese deals
NBA basketball team Brooklyn Nets has signed sponsorship deals with sportswear company Anta and digital products distributor Lava Tech to enhance its presence in the Chinese market.
Singapore’s SEA Games banks on DBS
Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.
Sebang named Universiade accommodation sponsor
South Korean travel operator Sebang Travel has become the official accommodation sponsor of the 2015 Gwangju Summer Universiade multi-sport event.
Longines adds Japan Cup to horse racing portfolio
Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.
OUE extends title sponsorship of Singapore Open
Singapore property developer OUE Limited has extended its title sponsorship of the Singapore Open badminton tournament, according to various media reports.
Adidas extends deal with Japan Football Association
Sportswear company Adidas has agreed a deal “in principle” to extend its partnership with the Japan Football Association.
MCL fuels India’s Champions Trophy
Hockey India has announced Mahanadi Coalfields Limited as a principal partner of the forthcoming Champions Trophy men’s national team tournament.
Peak extends WTA deal
Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).
FBT kits out 2015 SEA Games
Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.
Coca-Cola signs up for new IPTL
Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).
NALCO backs hockey’s Champions Trophy
Mining group National Aluminium Company Limited (NALCO) has signed up to become an associate sponsor for the forthcoming 2014 Champions Trophy men's national team hockey tournament in India.
PyeongChang 2018 goes back to school with new partner
South Korean foreign language learning institution Pagoda Education Group has reached an agreement to become the official supplier of language training services for the PyeongChang 2018 winter Olympic Games.
Tata Steel forges Champions Trophy tie-up
Indian manufacturing giant Tata Steel has signed on as an associate sponsor of men’s hockey tournament the 2014 Champions Trophy, which takes place in the city of Bhubaneswar from December 6-14.
Manchester United teams up with IVC for Chinese market
English Premier League football club Manchester United has announced a multi-year partnership with IVC to make the global nutritional supplements company its first official Chinese wellness partner.
Huawei Spain: Brand recognition focus of Atlético deal
Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.
PwC partners PyeongChang 2018
The Korean arm of multinational professional services network PricewaterhouseCoopers has agreed to become an official supplier to the PyeongChang 2018 winter Olympic Games in the accounting services category.