Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).
The event, which will feature some of the top men’s and women’s players in the sport, will run from November 28 to December 13. The IPTL will take place in Dubai, UAE; New Delhi, India; Manila, Philippines and Singapore.
“Coca-Cola has always been a huge supporter to the cause of sport and we feel this partnership will further catalyse our efforts to promote healthy, active lifestyles by further enhancing a sporting culture in India,” Coca-Cola India’s vice-president of marketing and commercial, Debabrata Mukherjee, said.
“Our purpose of associating with the IPTL is twofold. On one hand, it will allow millions of passionate tennis fans to enjoy their favourite sport and also witness some of the world’s most iconic tennis stars display their skills. On the other, and more importantly, this initiative will serve as a perfect platform to launch a 'Culture of Tennis’ in India.”