Asia
Longines adds Japan Cup to horse racing portfolio
Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.
OUE extends title sponsorship of Singapore Open
Singapore property developer OUE Limited has extended its title sponsorship of the Singapore Open badminton tournament, according to various media reports.
Adidas extends deal with Japan Football Association
Sportswear company Adidas has agreed a deal “in principle” to extend its partnership with the Japan Football Association.
MCL fuels India’s Champions Trophy
Hockey India has announced Mahanadi Coalfields Limited as a principal partner of the forthcoming Champions Trophy men’s national team tournament.
Peak extends WTA deal
Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).
FBT kits out 2015 SEA Games
Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.
Coca-Cola signs up for new IPTL
Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).
NALCO backs hockey’s Champions Trophy
Mining group National Aluminium Company Limited (NALCO) has signed up to become an associate sponsor for the forthcoming 2014 Champions Trophy men's national team hockey tournament in India.
PyeongChang 2018 goes back to school with new partner
South Korean foreign language learning institution Pagoda Education Group has reached an agreement to become the official supplier of language training services for the PyeongChang 2018 winter Olympic Games.
Tata Steel forges Champions Trophy tie-up
Indian manufacturing giant Tata Steel has signed on as an associate sponsor of men’s hockey tournament the 2014 Champions Trophy, which takes place in the city of Bhubaneswar from December 6-14.
Manchester United teams up with IVC for Chinese market
English Premier League football club Manchester United has announced a multi-year partnership with IVC to make the global nutritional supplements company its first official Chinese wellness partner.
Huawei Spain: Brand recognition focus of Atlético deal
Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.
PwC partners PyeongChang 2018
The Korean arm of multinational professional services network PricewaterhouseCoopers has agreed to become an official supplier to the PyeongChang 2018 winter Olympic Games in the accounting services category.
Abbott matches rights fee with activation commitment for WMM
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
Arsenal chases Asian goals with Markets.com
English Premier League football club Arsenal has appointed foreign exchange and contracts for difference trading provider Markets.com as its official forex, CFD and binary trading partner.
LPGA to take International Crown to Korea with UL
The Ladies Professional Golf Association has signed safety consulting and certification company Underwriters Laboratories as the title sponsor of the next two editions of the International Crown national team tournament, adding the event will leave the US for the first time in 2018.
Marina Bay Sands checks in for WTA Finals
The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.
Honda revs up National Basketball League Indonesia deal
Japanese automotive manufacturer Honda has agreed to become an official partner of the National Basketball League Indonesia domestic club competition, according to the Inilah.com website.