English Premier League football club Manchester United has announced a multi-year partnership with IVC to make the global nutritional supplements company its first official Chinese wellness partner.
As part of the deal, IVC will launch a line of its Mate brand products carrying the United crest.
United boasts a strong following in China and its group managing director Richard Arnold said: “Through our partnership with IVC we hope to spread this message of wellbeing to the 108 million faithful followers we have in China.”
The financial terms of the deal between United and IVC were not disclosed.