Asia
Tokyo 2020 makes first sponsorship connection with NTT
Organisers of the Tokyo 2020 Olympic Games have announced Nippon Telegraph and Telephone as the event’s first official gold partner.
Asia-Pacific coverage key to record BWF deal
The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.
Coca-Cola fends off rival for Rugby World Cup rights
Global soft drinks group Coca-Cola clinched a second-tier Official Sponsor position for the 2015 Rugby World Cup after competition from a rival drinks brand.
No fixed limit for Pyne’s sports acquisition fund
George Pyne, the former president of IMG Worldwide’s global sports and entertainment business, now head of global sports marketing firm Bruin Sports Capital, believes the new company’s capital base for acquisitions could exceed the $500m (€450m) reported in the media.
Force India seals new commercial deals as 2015 car unveiled
The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.
Korean Ski secures Lotte Group deal
Japanese and Korean food shopping corporation Lotte Group has agreed a long-term deal to become a sponsor of the Korea Ski Association.
Jose Cuervo switches to Force India for 2015 F1 season
Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.
Paris Saint-Germain bolsters Asian footprint with GarudaFood deal
Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.
DJI Holdings deal just the ticket for Manchester City
English Premier League champion Manchester City has agreed a partnership with Chinese lottery operator DJI Holdings.
Principal sponsor HTC extends with IPL’s Kings XI
The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.
Nike ousts Adidas as Chinese FA partner
The Chinese Football Association has signed a long-term kit manufacturing and equipment partnership with US sportswear giant Nike.
Chennai Open serves up sponsor deals
The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.
PyeongChang 2018 confident over fresh sponsorship revenue
Organisers of the PyeongChang 2018 winter Olympic Games have moved to allay fears over revenue shortfalls and increased borrowing by announcing they expect to confirm a host of new sponsorship deals in the “near future”.
Asian Tour tees up Fenix Golf partnership
Golf’s Asian Tour has reached an agreement to make Fenix Golf its official apparel supplier.
Hero MotoCorp expands Indian football link
Motorcycle manufacturer Hero MotoCorp has struck a deal with the All India Football Federation, the sport’s national governing body.
Title sponsor secured for World Women’s Curling Championship
Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.
Atos and Panasonic team up for Tokyo 2020
International Olympic Committee TOP Partners Atos and Panasonic have announced they will collaborate to develop technology based solutions for the Tokyo 2020 summer Olympic and Paralympic Games.
Canon snaps up Singapore Sports Hub deal
Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.