Golf’s Asian Tour has reached an agreement to make Fenix Golf its official apparel supplier.
To mark the partnership, Fenix Golf will launch its Asian Tour Collection, featuring its customised range for officials and staff members on the Asian Tour.
Fenix will leverage its brand across the Asian Tour’s media platforms including print, digital and mobile.
The terms of the agreement were not disclosed.
Six-time Asian Tour winner, Scott Hend (pictured) of Australia, currently holds an endorsement deal with Fenix.
Michael Moir, managing director of Fenix Golf, said: “We are delighted to have formalised a partnership with the Asian Tour, after sponsoring multiple events over the past few years, making the step up to be the official apparel supplier for the Tour is very exciting.
“It will enable us to strengthen our position in current markets and also develop new ones in Asia and beyond. The Asian Tour Collection will be a significant tool in achieving this and will give both brands great exposure.”